The story centers around Warren Dickens, a young soap salesman, who introduces a brand of nameless soap sold for merely three cents a bar by cutting out middlemen and traditional advertising. This unconventional business model garners the attention of Frank Tracy, an operative from the Bureau of Economic Subversion, who begins investigating Dickens and his employer, Freer Enterprises. As Tracy delves deeper, he uncovers a plot led by Moncure, the head of Freer Enterprises, who intends to not only sell soap but eventually disrupt the economy by providing goods at drastically lower prices, posing a threat to a system reliant on consumerism and advertising-driven jobs. The tension rises as Tracy grapples with the moral implications of defending an arguably flawed economic system while taking drastic measures to neutralize the perceived threat from Freer Enterprises. (This is an automatically generated summary.)